In today's commercial real estate market, asset valuation has evolved beyond physical performance. Beyond traditional hardware metrics such as energy efficiency and location, global standards are being restructured to encompass occupant health, workplace experience, and the productivity of human capital.

This shift is more than a fleeting trend. As hybrid work models redefine the purpose of office space, tenants are no longer seeking just a "place to work," but a "place they want to be." At the heart of this transformation lies one definitive priority: Well-being.

Operational Excellence in Mixed-Use Assets

Located on Teheran-ro in the heart of Seoul, Centerfield (B7/36F) has been a flagship of the Korean prime office market since its completion in 2021. Integrating offices, luxury hotels, and retail into a single complex, it fosters a dynamic ecosystem where diverse users and stakeholders coexist.

Managing a mixed-use complex presents higher operational complexity compared to single-purpose buildings, yet it provides the ideal environment to demonstrate sophisticated asset management capabilities. IGIS Asset Management has leveraged this complexity to build a robust operational framework, continuously evolving Centerfield’s management standards.

WELL Core Platinum: Objective Validation of a People-Centric Strategy

To ensure Centerfield remains competitive as a premium asset, IGIS Asset Management prioritized evolving into a "people-centric" space that fosters occupant health and well-being.

Under this strategic vision, IGIS initiated the WELL Core Certification process in February 2025—a global benchmark that rigorously evaluates building operations based on health and wellness standards.

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In November 2025, following ten months of operational enhancement, Centerfield achieved WELL Core Platinum, the highest tier available. This achievement objectively confirms that Centerfield’s operational infrastructure is fundamentally built around user experience and environmental quality.

Optimizing Environmental Quality and Operational Efficiency

The WELL Core Certification requires meeting strict criteria across ten categories, including air, water, light, and thermal comfort.

Centerfield met these standards by implementing a real-time Indoor Environmental Quality (IEQ) monitoring system. This allows for precision management: adjusting HVAC operations based on CO2 levels during peak hours and reinforcing ventilation according to foot traffic patterns.

Furthermore, by integrating IEQ data with energy consumption analytics, IGIS has established an optimization model that maintains superior environmental quality while maximizing energy efficiency. This dual-track strategy ensures long-term operational stability and cost-efficiency. This proven model at Centerfield serves as a blueprint that IGIS plans to expand across its diverse asset portfolio.

Sustainable Competitiveness through Redefined Value

Centerfield’s excellence in ESG and well-being is globally recognized through LEED Gold, WELL Core Platinum, and consecutive GRESB 5-Star ratings (2023–2024). These credentials reflect the long-term, multi-layered dedication of IGIS Asset Management.

IGIS Asset Management pursues an asset management approach that considers both user experience and asset competitiveness. In the market, spaces that attract tenant preference represent one of the factors shaping competitiveness, with market assessments suggesting a connection to stable asset operations and value retention.

Centerfield is a pioneering example of this philosophy. IGIS Asset Management will continue to set new industry standards by delivering spaces that harmonize user experience with sustainable asset growth.

By Soyeong Park, Contents Writer

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